ONE CONNECTED BUSINESS PARTNER
Build the direction.Create the demand.Deliver what’s next.
Business. Marketing. PR. BTL.
Web & App Development. SaaS.
Consultancy, creative and digital delivery.
STRATEGY. MARKETING. TECHNOLOGY. CONNECTED.
IMC EXPAND / 01
FROM THE COMPANY RECORD IMC / 2020
Integrated thinking.
Documented roots.
IMC’s 2020 company profile brought business planning, marketing consultancy and corporate training together with integrated marketing services.
Air Cairo
La-Z-Boy
Infosysta
TABIBI
Selected names shown in IMC’s 2020 company profile. Historical references—not current-client, endorsement or project-result claims.
CONNECTED BY DESIGN 01 / 06
The gap isn’t always
the idea.
It’s what happens
between the pieces.
A business plan without a route to market. A campaign without a useful destination. A platform without a process people can follow.
We bring business decisions, marketing execution and digital development into the same conversation—so the next step has somewhere to go.
THE DIRECTION
ONE OBJECTIVE. CONNECTED WORKSTREAMS.
SIX CONNECTED DISCIPLINES 02 / 06
What we do.
Find the service you need.
Different disciplines. Equal commitment. Explore the expertise that moves your business forward—on its own, or connected to the rest.
Market research, business planning, commercial feasibility and operating priorities—connected to the decision you need to make.
Brand strategy, creative, content, digital campaigns and customer journeys—planned around your audience and objectives.
Messaging, media relations, stakeholder communication and reputation planning—with a consistent narrative across audiences.
On-ground activations, events, exhibitions and physical brand touchpoints—from the concept to the delivery plan.
Websites and applications, UX/UI, development, integrations and testing—built around the people who will use them.
Product discovery, software development, workflow integration and release planning—from the business need to a usable product.
One discipline or several. The engagement follows your challenge, not a fixed package.
Conceptual service artwork created for IMC. Not depictions of client projects.
START WITH YOUR BUSINESS 03 / 06
Same disciplines.
Different business realities.
The right combination starts with where you are—not a fixed package of services.
Can the right buyer understand why to choose you?
Connect a clear proposition with the content, website and customer workflow that help buyers take the next step.
- 01
Clarify the offerPositioning & go-to-market direction
- 02
Make the caseMessaging, content & a useful website
- 03
Connect the handoverEnquiry journey & CRM requirements
Illustrative scope. The engagement is defined around your needs.
Does your brand experience connect from discovery to action?
Align the story people encounter with the experience they reach—across campaigns, digital destinations and on-ground touchpoints.
- 01
Define the customer promiseAudience, positioning & message
- 02
Activate the brandDigital campaigns, PR & BTL scope
- 03
Build the destinationWeb experience & customer journeys
Illustrative scope. The engagement is defined around your needs.
Are you building the product—or just adding features?
Connect the market need, product proposition and user experience before turning a list of ideas into a development scope.
- 01
Validate the directionMarket need & proposition
- 02
Shape the experienceUser journeys, interface & requirements
- 03
Plan the buildSaaS, web or app development scope
Illustrative scope. The engagement is defined around your needs.
FROM A STRONG IDEA TO A WORKING EXPERIENCE
Different strengths.
One connected
ambition.
For a new offer, we can connect the market strategy, campaign, website and customer workflow—with explicit deliverables and responsibilities at every step.
Define the offer
Build demand
Enable the journey
Illustrative engagement, not a client case study.
DIGITAL TRANSFORMATION CONSULTANCY
PROCESS BEFORE PLATFORM
Don’t automate
the friction.
Redesign the flow.
Map what happens today. Define what should happen next. Then choose the systems that support it.
THE CHANGE BLUEPRINT
↘
01
Handovers · Information · Constraints
02
Decisions · Owners · Exceptions
03
Value · Effort · Dependencies
04
Implementation · Guidance · Adoption
HOW WE WORK 04 / 06
Progress you can follow.
Decisions you can act on.
Clear scope. Defined ownership.
Useful outputs at each stage.
01 / UNDERSTAND
Get to the real question.
Establish the business problem, audience and starting point.
02 / DEFINE
Agree what good looks like.
Set the deliverables, responsibilities and success measures.
03 / DELIVER
Make the work happen.
Coordinate delivery through clear review and approval points.
04 / ENABLE
Leave the business ready.
Prepare the agreed handover, guidance and adoption support.
PRODUCT DIRECTION 05 / 06
CRM
Revenue pipeline
Journeys
Analytics
PLANNED PRODUCT OFFERING
WITHIN OUR SOFTWARE & CRM DIRECTION
A more connected
customer journey.
OmniSpot is a planned product offering within IMC’s software and CRM direction.
Product scope, implementation requirements and commercial availability will be confirmed separately. No launch or customer-result claim is implied.
YOUR NEXT CHAPTER 06 / 06
What are you
ready to build?
A clearer direction. A stronger market presence. A product or digital experience that works harder for your business.
Tell us the challenge. We’ll begin with the right questions.